Monday, April 18, 2016

Social Currency in Pop Culture

The first popular icon in pop culture is special because he has come to popularity using all three types of social currency. His name is Steph Curry. One obvious social currency that he could be classified as representing is how remarkable he is. He's doing things that the NBA has never seen before. He made over 400 3-pointers this season. The previous NBA record before this season was 286- set by him last season. Another obvious one is that he has gained fame through a game, which is basketball. I would also argue that he makes you feel like an insider. When you watch his games, you make sure that you won't miss anything extraordinary, because he is very capable of doing that on a nightly basis. When you pay attention to him, you get insider access to his family, including his daughter Riley, who has become very popular.
Being a fan of the Walking Dead, I think that it covers the categories of remarkable and insider. It is a truly remarkable show, which has seen an incredible amount of both plot and character development. Whether it be their realization that the real enemy is the living and not the dead, or the way the group has gone from trying to be the good guys to becoming cold blooded killers, this show has changed a lot from the first season. It has the feeling of being an insider as a fan, because I can talk to anyone from my friends to my coworkers, and even occasionally strangers about an episode the night before.
Sometimes in pop culture, it's possible for something to not be remarkable in any way, yet it still can become popular. A perfect example of this is the show Keeping Up With the Kardashians. They came to fame through a porn video made by Kim, something which takes no talent. The one social currency that they do cover however, is that they can make people feel like insiders. Many women, and occasionally men keep up with their day to day lives and find entertainment in talking about it. That insider feeling might just be what's kept the Kardashians popular for all these years.

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